Digitalization is among the key factors that develop a company’s growth. It can be more than the eradication of paper documents and employing computers to log data – it is about building a new means of doing business that focuses on client satisfaction, internal conversation, and the move of information. It is about being more effective, gaining presence over firm spend and making decisions with correct numbers, as well as connecting your complete team into a common mission that drives scalable growth.

This can be a dynamic process that improvements the ways companies create and capture benefit in the marketplace. Additionally, it can accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive posture, firms has to be constantly conscious data room of digitalization’s impact on their BMs and the bordering business environment.

To explore the affect of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees employed in two distinct industries, automotive and marketing. Due to the fact that both equally industries are seen as a different organization models, this kind of research design allowed for an in-depth comparison of how digitalization impacts the building blocks of a firm’s BM.

The selection interviews revealed that in the media market, the impact of digitalization was felt many clearly with regards to value creation and worth capture elements. This was largely due to the fact that the advertising industry locations strong focus on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.

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